MiD DAY Launches 'MiD DAY Corporate Soccer Championship'

Mid Day, India’s leading afternooner is now ready to engage the YUMPIs (Young Urban Mobile Professionals across India) of the city with the most exciting of ground events, a corporate soccer championship. The MiD DAY Corporate Soccer Championship launches this Saturday in Mumbai, and will have 24 corporate teams battling for supremacy on the field and breathing life into MiD DAY’s mission of ‘Making Work Fun!’.

Registration fees are set at Rs. 7,500 per team for the tournament and matches will be held on the 4th and 5th of Sept at the Holy Family Football Ground, Andheri (East). The winning team will get the prestigious trophy and Rs. 50000 while the runners up team walks away with Rs. 25,000 in cash and the golden boot winner of the tournament will walk away with 10,000 as prize money.

Bollywood superstar Arjun Rampal will be a part of the MiD DAY Corporate Soccer Championship andv will be present for the finals of the tournament which will take place on Sunday around 4.30 pm and will hand over the trophy and the cheque to the winners.

MiD DAY received over 45 registrations from various corporate for the tournament. First 24 teams who had duly completed their registration requirements have been selected to play. Companies like Radio City, Zycus, Xerox, Jet Airways, Bank of America, British Airways, Kotak Group, Reliance Group to name a few have been selected to play for the championship.

Says Manajit Ghoshal, MD and CEO MiD DAY Infomedia Limited, “Events such as these amplify MiD DAY’s position of being the quintessential MiD DAY break for YUMPI audiences. Be it through our editorial content, or such on ground activities, MiD DAY is committed to engaging the YUMPI in the context of his work life.”

Adds Neville Bastawalla, Head Marketing MiD DAY Infomedia Limited, “Soccer is a huge area of passion for YUMPIs. We know getting together and playing as a team is great for morale at offices, and the spirit of competition just adds to the fun. Through such events we really build loyalty and recall among our target group.”

MiD DAY is the flagship brand of MiD DAY Multimedia Ltd., a company listed on the stock exchange. India’s No.1 afternooner and the only one of its kind, MiD DAY has been the quintessential mid-work break the YUMPI takes in the middle of the day.