Moneycontrol records 30.02 million unique viewers

Moneycontrol garnered 368 million pageviews in December

by e4m Staff
Published: Jan 23, 2024 12:09 PM | 1 min read

Moneycontrol has beaten The Economic Times (ET) in digital space for business, markets and finance news in India. It has surpassed ET in all major rating categories – according to the latest viewership data from Comscore, which measures digital readership.

“With 30.02 million unique viewers, Moneycontrol grew by 9 percent in December 2023 to forge ahead of ET (28.6 million) in readership size and monthly traffic. Moneycontrol consolidated and extended its lead over ET in page views and time spent. These are the two key metrics of digital reader engagement and sustainable competitive advantage,” the company shared in a press release.

“The platform garnered 368 million pageviews in December - more than double the pageviews of the No. 2 in this category, ET (173 million). In fact, Moneycontrol’s pageviews in this period, with 13% growth, accounted for more than the combined pageviews of ET and Mint (137 million). Moneycontrol’s complete dominance in this domain was also evident in time spends. The 863 million minutes Moneycontrol readers spent reading its pages in December was four times more than that spent on ET (199 million minutes),” the release stated.ind