MPG appointed media AOR for Yebhi

MPG will handle the media planning and buying for Yebhi as it looks to establish a bigger brand footprint

by exchange4media Staff
Published: Oct 17, 2012 6:52 PM | 1 min read

Online shopping portal Yebhi has signed on MPG, the flagship media agency of the Havas Group, to handle its media duties. MPG will handle the media planning and buying for Yebhi as it looks to establish a bigger brand footprint.

Commenting on the development, Manmohan Agarwal, CEO, Big Show Bazaar (brand owner of Yebhi), said, “We did a meticulous research and after deliberation finalised on MPG. MPG’s experience, credentials, and expertise make them the best partners to fulfil our potential and ambitions.”

Anita Nayyar, CEO, Havas Media, India and South Asia, added here, “Yebhi has been a most promising player in the online space. E-commerce has a great future and they have an interesting portfolio of offerings for the Indian customer. We are excited to work on this account and see it as a long term partnership.”

For the record, Yebhi was launched in 2009 and is a home, lifestyle and fashion e-retailer.