MTV bolsters weekend programming amidst lockdown with Originals
Starting May 2nd, every Saturday and Sunday, MTV will showcase flagship properties like MTV Roadies LIVE Audition, MTV Hustle From Home and MTV Ace Quarantine
As the youth are adhering to the lockdown way of life, they are consuming more content and are craving for fresh shows on television and digital media to keep themselves entertained. Understanding this need gap, MTV promises to make lockdown weekends more entertaining with power-packed original content.
Starting May 2nd, every Saturday and Sunday, MTV brings an innovative twist to its flagship properties with MTV Roadies LIVE Audition, MTV Hustle From Home and MTV Ace Quarantine.
Commenting on MTV’s innovative content line-up, Ferzad Palia - Head- Voot Select, Youth, Music & English Entertainment, Viacom18 said: “MTV is the leader when it comes to original concepts for youth entertainment. Amidst the lockdown, we adapted quickly to keep our viewers connected with their favorite stars on social media. The success of these initiatives prompted us to explore digitally shot unscripted content for TV as well, thus giving rise to properties like MTV Roadies LIVE Audition, MTV Hustle from Home, and MTV Ace Quarantine. Keeping in line with the viewing preferences of our young audience, this fresh programming every weekend is an effort to create an engaging television experience for our fans and bridge the gap for new content on TV.”
Some of the best moments of OPPO MTV Roadies Revolution co-powered by Castrol POWER1, Alo Fruit Juice, and Manforce, will be aired on the channel as an episode every Saturday starting 2nd May at 7 PM.
MTV Hustle from Home is a unique 6-part series where the best from the world of rap will come together to jam from their homes. Starting 3rd May, every Sunday at 7 PM only on MTV, this series will bring the best of hip-hop for the audience and offer a musical treat.
Adding up to the quirk and drama, MTV Ace Quarantine, which will launch next month will encourage participation from around the country. The contestants will be given tasks that will revolve around how they’re ‘acing the quarantine’ at home. Hosted by MTV Ace of Space fame Varun Sood and Divya Agarwal, the tasks will be open to public for voting. The most entertaining contestant will be titled as the winner and gratified by MTV.
