MX Advertising bags creative & media duties of Pratap Plastics
The agency has planned a 360-degree integrated campaign to spread awareness about the company’s products at various consumer touch points
Pratap Plastics has entrusted MX Advertising with its media and creative duties. The agency has planned a 360-degree integrated campaign to spread awareness about the company’s products at various consumer touch points such as malls, retail outlets, schools, gyms, kitty parties and so on.
Ajit Nair, Managing Director, MX Advertising said, “The brief was to revamp Pratap Plastics and provide creative and media support for the national launch of their latest range of products.”
Pratap Plastics has been manufacturing plastic products of daily use such as lunch boxes, pencil cases, kitchen storage containers, water bottles & gym sippers, travel flasks, soap cases, plates & glasses, and gift sets since 1979.
Headquartered in Mumbai, MX Advertising is a 23-year old, full-service advertising agency and is a brand custodian to clients across industries as diverse as FMCG, tourism, healthcare, engineering, fashion, insurance, travel & leisure and lifestyle, to mention a few.
