Neo Prime forays into action reality with new show
Neo Prime has bagged the telecast rights of action reality show ‘SFL Challengers’, which is being launched by Sanjay Dutt and Raj Kundra
Neo prime has partnered with SFL for the telecast of Action Reality Show- SFL Challengers. It has been launched by mixed martial Arts body, owned by Sanjay Dutt and Raj Kundra
On bagging the telecast rights of the reality show, Harish Thawani, Executive Chairman, Neo Sports Broadcast, said, “This is a first of its kind sports reality show and seamlessly syncs with our programming philosophy to provide top drawer blockbuster action. Neo is associating with a fight sport for the first time as we were in search for strong Indian appeal in terms of participation and ownership. SFL Challengers services that need-gap perfectly.”
SFL Challengers will have the participants living under one roof with complete camera surveillance documenting their day to day preparations in the quest to become a professional fighter.
Announcing the launch of the show, Chairman Raj Kundra said, “SFL Challengers is a natural progression after SFL fight nights to facilitate the growth of the sport in the country, the aim is to find India’s MMA stars and to provide them world class facilities to develop.”
The show will have the men being trained by SFL COO and India’s first Kick Boxing World Champion Daniel Isaac and the women on the other hand will be trained under Serbian MMA fighter Sanja Sucevic.
