Parag Shahane joins Rediffusion Y&R as Creative Head - Art

Close on the heels of announcing the appointment of Manish Ajgaonkar as Creative Head, Rediffusion Y&R has strengthened its creative team further. Parag Shahane has joined as Creative Head – Art.

Commenting on Shahane’s appointment, Neville Medhora, Vice President, Rediffusion Y&R, said, “Parag brings a lot of energy and passion in to our Mumbai team. His cross-category experience will surely add a lot of value to our clients’ brands. I am confident that Parag will continue to carve out some great work and add value to our clients.”

N Padmakumar, National Creative Director, Rediffusion Y&R, added here, “I am delighted to have Parag on board what with his depth and width of experience in building brands. His attention to detailing is commendable and reflects in his work. I am confident that his rigor, energy and craft will add a new dimension to our brands.”

With over 15 years of experience, Shahane has worked on brands across verticals and categories, which include Union Bank, MTDC, Pepsi, Sunsilk, Unilever Corp, Idea, Red Cross, Novartis, Mahindra Two Wheelers, BNP Paribas Mutual funds, HCC, Inorbit Mall, Filmy, Gini & Jony, and Mother’s Recipe, among others. He has previously worked with Mudra Communications, Lowe, Draftfcb Ulka, Percept and Forefront. He also had an international stint with JWT Colombo for a span of three years.

On his new role, Shahane said, “The scope of work that most of Rediff’s brands have to offer is remarkable. They have built some great iconic brands and continue to partner them in their journey. I am glad to be a part of a very positive and visionary creative team headed by Paddy. I am looking forward to this new phase in my career and am optimistic that it will indeed be fruitful.”