Patrika tops the IRS 2013 in Hindi heartland
Patrika Group has a huge base of 1,22,93,000 average issued readership as per Indian readership Survey (IRS) 2013 and is spread across 8 states of the country
Hindi heartland is among the highly populated regions in India, where Hindi is the most preferred medium of communication. As India's largest states like Rajasthan and Madhya Pradesh are a part of this region, it bears a huge importance in the national arena. Being popular as Hindi belt, the media industry of this region has been dominated by Hindi news publications like Patrika.
Patrika Group has a huge base of 1,22,93,000 average issued readership as per Indian readership Survey (IRS) 2013 and is spread across 8 states of the country.
In their base markets like Rajasthan, Madhya Pradesh and Chhattisgarh, the Patrika Group has registered a steep growth over the years.
Let's take a look at the readership figures of Rajasthan Patrika in these three states of Hindi belt.
The Patrika Group has maintained its supremacy among the readers of these key Hindi speaking states with a 23% higher average issued readership over their closest competitors.
With a rapid surge in the number of readers over the past few years, Patrika publication is currently at No.1 position in MP and CG putting together with a combined AIR of 46,28,000.
The IRS 2013 finds Patrika group publication equally popular among the people from different walks of life. Among the male readers, Patrika is far more popular at 22,61,000 AIR as against Bhaskar's (DB Corp + Bhaskar Prakashan) 18,07,000 AIR. It is equally superior among female readers with AIR of 16,000,00 as compared to Bhaskar's 13,04,000 (in MP & CG).
The growth of Patrika Publication is not limited to the Hindi belt as they are expanding rapidly in other parts of India. Patrika enjoys the status of 'the most read Hindi newspaper in South India'. The group has its presence in 8 states of the country with as many as 34 print centres. With a vast network of 5500 agents and 2000 correspondents, the group looks forward to speedy expansion in other regions in the coming years.
