P.K.D. Nambiar’s book ’You Too Can Be a Brand’ launched in the Capital
The book launch was attended by Shashi Tharoor, ICCR Chairman Vinay Sahasrabuddhe, Dilip Cherian among others.
Political analyst and marketing strategist P.K.D. Nambiar’s book -’You Too Can Be a Brand’, was recently launched in the Capital.
The book launch had it all, a power packed panel to discuss a rather interesting topic -“political branding” as his book is about the art of brand management.
The launch of ‘You Too Can Be a Brand’ had Dilip Cherian give the introductory speech. The panel discussion had Shashi Tharoor, ICCR chairman Vinay Sahasrabuddhe and PKD on the dais and was moderated by Priya Sahgal, Sr. Executive Editor, NewsX.
Dr Sahasrabuddhe was of the view that “branding only helps you showcase your virtues and qualities. It cannot help one appear what he/she is not.” However, Tharoor pointed out that “brand consciousness is very reflexive, people hear a name and immediately some association props up in their minds. The problem is that the association is not always what the person wants you to associate with them. In my own case there are people who have had a very negative association which was built up by my critics and enemies; and others who have a positive association based on what they have seen of me.”
Amongst other things Tharoor was probably referring to the witch-hunt that followed after his late wife’s death until he was cleared by the courts. But as Sahasrabuddhe summed up very aptly, “in the end it’s the real self that matters and which always stands out”. It was a lively discussion with some banter and a conversation that branded the evening as a success.
