Prime Volleyball League’s Kolkata Thunderbolts ropes in The Bridge as associate sponsor
Kolkata Thunderbolts are winners of the first season of the PVL
Kolkata Thunderbolts has signed The Bridge as Associate Sponsor for the 2023 edition of RuPay Prime Volleyball League.
The defending champions began their campaign in the second season of the RuPay Prime Volleyball League on a winning note by earning two in two wins over Bengaluru Torpedoes and Hyderabad Black Hawks in Bengaluru. The month-long league will span across 3 cities - Bengaluru, Hyderabad and Kochi and conclude on March 5 2023.
Although volleyball enjoys great popularity across cities, small towns and villages of India, there’s still a gap that needs to be filled when it comes to media coverage of the sport. This association intends to bridge this gap by bringing out key aspects of the defending champions through textual and visual storytelling.
Making Olympic sports like Volleyball popular in the country and giving upcoming stars a platform to reach a wider audience is a vision which both Kolkata Thunderbolts and The Bridge share.
“We are extremely proud to support Kolkata Thunderbolts in their journey. This partnership has brought The Bridge one more step closer to our vision of bridging the gap in Indian sports. This partnership will bring about an extensive and deeper coverage of Kolkata Thunderbolts as well as the Prime Volleyball League,” said Arshi Yasin, CEO & Founder, The Bridge.
In the past, Austin Plywood, Decathlon, Soulfuel and Radio Mirchi have been the sponsors of the team. Kolkata Thunderbolts are winners of the first-ever season of the PVL and are owned by Kolkata Sports Ventures. The team was founded in 2021 and is captained by Ashwal Rai.
