Puthiya Thalaimurai News will unveil its studio on December 15, 2023.
“The state-of-the-art facility redefines transparency, technological innovation, and viewer engagement,” the channel said in a release.
“The freshly adopted transparent look and feel not only provides a pleasing appearance but also symbolises the channel’s unwavering commitment to journalistic integrity, and its keenness to provide unbiased news and clear analyses. The open studio concept fosters collaboration, creating a positive atmosphere in the newsroom, enhancing teamwork and providing a dynamic viewing experience,” read the release.
“Featuring the longest video wall among Tamil news channels, Puthiya Thalaimurai offers viewers an immersive experience. Its top notch VR and AR technology help simplify complex ideas, setting a new standard in news presentation,” it said further.
The President of New Generation Media Private Limited, P Sathyanarayanan, who is the moving spirit behind the new initiative, says: “As an organization, we have always believed in giving the latest to the audience in terms of news content and its delivery. We hope the audiences, who have been our strong supporters, will appreciate the changes and continue to patronise us.”
NC Rajamani, Chief Executive Officer of New Generation Media Private Limited, says: “The newly built studio represents a leap forward in transparency. It will promote engagement as the sets provide a lot of opportunities for visual storytelling, revolutionising the way news is delivered. “
According to S Srinivasan, Editorial Director, New Gen Media, “The idea is not just delivering news in more user-friendly formats, but also realigning the newsroom in a manner that there is more interaction among the editorial staff. This is necessary in an age where convergence has become the watchword.”
On December 15, 2023, Tamil Nadu’s leading channel sets a new standard in news broadcasting, providing the Tamil-speaking audience with a viewer experience like never before.
