RBNL appoints Abhay Ojha as National Sales Head, Big Magic

Reliance Broadcast Network Ltd (RBNL) has appointed Abhay Ojha as National Sales Head, Big Magic. As part of his new portfolio, Ojha will be responsible for sales and revenue generation for the company’s regional television channel, Big Magic. As National Sales Head, he will report to Praveen Malhotra, Executive Vice President, Sales and Revenue, RBNL.

Ojha has joined RBNL from Network18, where he was Assistant Vice President-Sales, heading the North India Sales team for IBN7, the Group’s Hindi news channel, with an additional responsibility of looking after other group channels of Network18 – CNBC-TV18, CNBC Awaaz, CNN-IBN and IBN Lokmat – for markets in North India, excluding Delhi.

Commenting on Ojha’s appointment, Praveen Malhotra said, “Abhay, with his plethora of experience and deep understanding of the nuances of the television business, will surely add tremendous value to Big Magic. I am confident that Abhay will be a great asset to the organisation and will help us reach the next level through his keen understanding of media sales, combined with his dynamism and leadership as a sales professional.”

On his new role, Ojha said, “I am really excited about this new national role at RBNL, an organisation poised to take giant leaps towards success. I hope to be able to tackle the complex challenges of the rapidly changing media sales environment and contribute to the growth and success of RBNL.”

Ojha’s past experience also includes his working with the TV Today Network from 1999 to June 2007, where he handled a wide portfolio of clients and advertising agencies across the four group channels – Aaj Tak, Headlines Today, Tez and Dilli Aaj Tak. As a member of the core team, he formulated various sales strategies to fight competition, developed new markets in Uttar Pradesh and Uttaranchal, and had the additional responsibility of handling the South India Team.