Scarecrow bags creative duties for Justbooks
Justbooks has appointed Scarecrow Communications as its creative agency. The account will be handled out of Scarecrow’s Mumbai office
Justbooks has appointed Scarecrow Communications as its creative agency. The account will be handled out of Scarecrow’s Mumbai office.
Sundar Rajan, Founder and CEO, JustBooks said, "We are excited to partner with Scarecrow in our attempt to redefine libraries as a new generation platform connecting books and readers. Building a brand around a traditional neighbourhood service can present lot of interesting challenges and we look forward to work with the creative team at Scarecrow in getting people back to reading."
The Bengaluru-based Justbooks is a community library chain. Owned by Strata Retail and Technology Services and incubated and nurtured at IIM Bangalore, Justbooks is already present in 10 cities including Mumbai, Bengaluru, Pune and Hyderabad
Raghu Bhat, Founder Director, Scarecrow Communications said, “Justbooks is our first ever client from Bengaluru. This is a huge moment for Scarecrow. Being a book lover myself, it will be doubly satisfying if our campaigns succeed in making more people visit Justbooks, which has the most charming libraries I have ever seen."
Arunava (Joy) Sengupta, Founder Director, Scarecrow Communications said, “Justbooks is a great concept and if handled well has the potential to become a real cult brand. And that's what excites me the most.”
Scarecrow Communications handles brands such as Reliance Digital, Future Capital, DNA, Religare, Eristoff, Viacom 18, Nestle, Quikr, Rupa and DLF.
Recently, Scarecrow started its full fledged design outfit, Scarecrow Designs.
