Shemaroo launches full length Movies channel on YouTube
Shemaroo announced today the creation of a YouTube channel dedicated to showcasing high quality videos of full length films, to serve as a legitimate destination for viewing full movies online for free. Shemaroo will be releasing new films on YouTube on the same day as their DVD release. This will start with 20 titles from Shemaroo's catalog, and will include both recent movies and classic films.
Shemaroo announced today the creation of a YouTube channel dedicated to showcasing high quality videos of full length films, to serve as a legitimate destination for viewing full movies online for free. Shemaroo will be releasing new films on YouTube on the same day as their DVD release. This will start with 20 titles from Shemaroo's catalog, and will include both recent movies and classic films.
Jai Maroo, Director, Shemaroo Entertainment, said, “With digital media spreading its wings globally we can say that ours is the YouTube generation, where one seeks a variety of content on a single platform. Shemaroo offers its consumers an array of video content of different genres like comedy, songs, short film and film scenes. The new channel is for all movie buffs to enjoy free viewing of latest movies as well as the classics from our library.”
Gautam Anand, Director Content Partnership for Google, JAPAC, said, “We’ve long maintained that our success is tied to the success of our partners. Shemaroo has been one of the early adopters of YouTube for distribution of their content on the web in India. With the addition of a dedicated full length movies channel to its existing bouquet of 19 YouTube channels, we feel proud to be delivering value to our partners. Long form premium content like movies is emerging as a big category on YouTube and we’re committed to bringing movies across all genres to our users.”
