Sony Mix beefs up content line-up with ‘Once Upon a Time…Kabhie Kabhie’
Multi Screen Media’s recently launched music channel - ‘MIX’ claims to have garnered a phenomenal response from music lovers in just two months of its launch.
Multi Screen Media’s recently launched music channel - ‘MIX’ claims to have garnered a phenomenal response from music lovers in just two months of its launch.
Established as a destination dedicated to music and all that belong to it, the latest offering from MSM network has an extensive library of Hindi film songs spanning all eras.
MIX is not expanding its programme offering with a new show ‘Once Upon a time… Kabhie Kabhie’. A musical journey, the show narrates interesting stories by interweaving the narrative with songs. A unique storytelling concept, the show is for audiences who enjoy radio plays, theatre and Bollywood films. From love stories to heartbreak to pathos, everything will be knitted together with some of the most evergreen songs from Bollywood.
Commenting on the new show, Neeraj Vyas, EVP & Business Head, MIX, said, “We are pleased to announce the launch of ‘Once upon a time… Kabhie Kabhie’, a show that will take the audience on an-hour long musical narrative journey, conveying a heart-warming story through the language of music. We are hopeful that the audience will enjoy our latest offering.”
‘Once upon a time… Kabhie Kabhie’ premiered on November 6, 2011 and will be broadcast on MIX every Sunday at 12-1 pm.
