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PlanetRadioCity has reached out to a younger listener base with its Junior RJ Hunt initiative, getting kids to host their own shows on the channel

Suraj Ramnath May 18, 2012 8:43 PM

Big FM has partnered with Western Railways for its ‘Safety manao, life banao’ campaign to educate people who resort to dangerous local train commute

Suraj Ramnath May 15, 2012 8:50 PM

Every TVC ends with ‘Sach he toh kehte hain, har idol ke peeche hote hain najane kitne idol’. The attempt is to attract youth & families

Suraj Ramnath May 14, 2012 8:05 PM

The alliance will see Radio City exclusively showcasing the music launch of films under the Viacom18 Motion Pictures banner

Suraj Ramnath May 14, 2012 7:47 PM

UTV Bindass seeks to build stronger youth connect by supporting folk rock band Swarathma’s tour for the launch its new album ‘Topiwalleh’

Suraj Ramnath May 10, 2012 8:10 PM

The HT Media owned radio station had last increased its rates in October 2011

Suraj Ramnath May 8, 2012 10:43 PM

With extremely limited options for male audiences and lack of a Hindi action entertainment channel, RBNL and RTL to fill the gap with new channel Thrill

Suraj Ramnath May 4, 2012 6:59 PM

Karthic Moorthy of Elegant Publicities has been elected as 39th President of Ad Club Madras. He takes over from P Subramanian of OTS Advertising

Suraj Ramnath May 3, 2012 7:51 PM

As Piaggio gears to get Vespa on the road, the auto company has appointed MediaCom as its media and digital agency

Suraj Ramnath Apr 30, 2012 1:09 AM

Big FM launches new travelogue show ‘Big Chhutti’ for the listeners of UP, MP & Jharkhand. The show will go on air from May 1

Suraj Ramnath Apr 26, 2012 4:32 PM

The inclusion of Pakistani players could have raised the public’s interest level for the league, writes Suraj Ramnath

Suraj Ramnath Apr 14, 2012 7:47 PM

My FM has launched its new app, My Mobile, for android mobile users; it was made available from April 7

Suraj Ramnath Apr 11, 2012 9:37 AM

Deepak Lamba quits as the Business Head of Bloomberg UTV after a stint of two years. He will be joining a media conglomerate with a larger role

Suraj Ramnath Apr 10, 2012 10:04 AM

Multi Screen Media has launched its new channel ‘Six’ from April 7; this is the sixth channel of the network

Suraj Ramnath Apr 9, 2012 10:23 AM

After selling seven lakh SpongeBob Happy Meals last year, Nickelodeon and McDonald’s have brought it back; kids to get SpongeBob in eight different avatars

Suraj Ramnath Apr 6, 2012 8:18 AM

Multi Screen Media’s forthcoming sports channel ‘Six’ will be competing in a space of at least 13 other brands

Suraj Ramnath Apr 5, 2012 9:43 AM

Movies Now has planned to increase ad rates by 100 per cent

Suraj Ramnath Apr 4, 2012 9:38 AM

Apart from House Full 2, the channel has also bought the right for Dabangg 2, Ghayal 2, Bol Bachchan and Son of Sardar

Suraj Ramnath Apr 4, 2012 9:31 AM

Generation Einstein, a book on marketing case studies of Indian brands, has been written by Jereon Boschma and co-authored by UTV Bindass; the book to help brand managers

Suraj Ramnath Apr 2, 2012 8:47 AM

Ten Sports uses a mix of TV, radio and PR to promote the Friendship Cup between South Africa and India

Suraj Ramnath Mar 27, 2012 8:10 AM

After its popular video ‘Whistle Podu’, Chennai Super Kings team has a new video that will go on air on March 17; it is also focusing on merchandising

Suraj Ramnath Mar 15, 2012 8:17 AM

With ‘Shubh Vivaah’ being one of Sony TV’s biggest show launches this year, the channel is heavily promoting the show on TV, print, outdoor & digital

Suraj Ramnath Feb 22, 2012 7:27 AM

Big CBS’ Spark Punjabi has attained No. 1 position within a month of its launch. Tarun Katial, CEO, RBNL, shares what has worked for the channel

Suraj Ramnath Feb 17, 2012 9:38 AM

‘Jhalak Dikhlaja’ is the 3rd non-fiction show to shift from Sony to Colors, after ‘Bigg Boss’ & ‘Fear Factor India’. Will the shift see a ratings surge?

Suraj Ramnath Feb 15, 2012 1:06 PM

A strong content line-up and promotion drive have seen Star Pravah overtake ETV Marathi to claim the No. 1 slot among Marathi GECs

Suraj Ramnath Feb 14, 2012 8:27 AM

The Kolkata Knight Riders has launched its new marketing campaign, ‘New Dawn, New Knights’. The IPL team has also unveiled logo for Season 5

Suraj Ramnath Feb 14, 2012 8:23 AM

‘I Luv My India’ is the latest light hearted comedy show from the SAB TV stable. The channel has spent 5% of the total budget on marketing the show

Suraj Ramnath Feb 8, 2012 8:32 AM

The 54th Annual Grammy Awards is being promoted across print, TV, outdoor, BTL & digital medium. Idea is the title sponsor

Suraj Ramnath Feb 7, 2012 9:05 AM

Sahara would be investing Rs 1,000 crore in Sahara Welfare Foundation to support various programmes, including setting up 20 sports centres

Suraj Ramnath Feb 6, 2012 9:26 AM

Reporter Suraj Ramnath laments the Indian cricket team’s poor form and the whitewash it has faced in Australia

Suraj Ramnath Feb 4, 2012 8:56 AM

Fusion 2012 presented by IMC, saw speakers discussing interesting topics like Sports viewership and Ethics, Censorship & PR – Media on the Mat

Suraj Ramnath Feb 2, 2012 12:57 PM

Kotak Life Insurance TVCs are being shown on the screens fitted in Easy Cabs taxis. The entire exercise is being handled by Mudra Max

Suraj Ramnath Jan 31, 2012 7:22 AM

Colors has embarked on an extensive outdoor campaign supported by digital to promote wrestling entertainment reality show ‘Ring Ka King’

Suraj Ramnath Jan 20, 2012 9:27 AM

Fortune cooking oil has tied up with Zee Khana Khazana for a unique cooking contest, called ‘Mummy Ka Khana’

Suraj Ramnath Jan 19, 2012 10:17 AM

Viacom18’s sixth channel, Comedy Central, has roped in BBH as its creative partner. Vizeum is media AOR

Suraj Ramnath Jan 18, 2012 7:28 AM

Viacom18’s sixth channel Comedy Central has roped in BBH as its creative partner. Vizeum is media AOR.

Suraj Ramnath Jan 17, 2012 5:13 PM

 Reporter Suraj Ramnath laments India’s poor show against the Aussies in the ongoing Test series & wonders how much the advertisers are losing out

Suraj Ramnath Jan 14, 2012 7:52 AM

Star Cricket dominated the sports genre in 2011, which saw a high level of viewership courtesy the World Cup, but second half of the year was static

Suraj Ramnath Jan 13, 2012 11:44 AM

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 13, 2012 11:30 AM

2011 saw channels from different genres going for re-branding and re-launching. TAM data shows the how the year has gone for different genres.

Suraj Ramnath Jan 12, 2012 8:05 AM

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 12, 2012 7:38 AM

Apollo Munich has lined up Rs 1 crore as spends on a series of TV campaigns and print ads. The TVCs have been created by JWT

Suraj Ramnath Jan 12, 2012 7:31 AM

History channel has launched its Gujarati feed, making it the first channel to be available in seven languages in the factual entertainment genre

Suraj Ramnath Jan 12, 2012 7:19 AM

MTV is set to launch the 9th season of reality show Roadies in America. The channel is doing a 360-degree marketing strategy for the show.

Suraj Ramnath Jan 4, 2012 9:40 AM

 9XM’s unique concepts in the digital space will enable viewers to access music content anytime and anywhere.

Suraj Ramnath Jan 2, 2012 2:23 PM

 Dubbed south Indian movies, especially action movies, are increasingly finding a loyal audience base on Hindi movie channels

Suraj Ramnath Jan 2, 2012 7:11 AM

In a move to further tap the regional market, Disney XD is launching Marathi and Bengali feeds. An extensive marketing campaign is on the anvil.

Suraj Ramnath Dec 29, 2011 1:30 PM

In order to ensure that the content doesn’t fatigue kids, Cartoon Network is introducing new and locally relevant content to ensure repeat viewing.

Suraj Ramnath Dec 27, 2011 9:22 AM

Reporter Suraj Ramnath laments the loss of valuable information when his notepad was stolen, just one of the unforeseen challenges of life...

Suraj Ramnath Dec 24, 2011 8:14 AM

Fox Traveller, which is currently available in English, Hindi and Tamil languages, will be available in Bangla as well from January 15, 2012.

Suraj Ramnath Dec 22, 2011 11:44 AM

‘Sach Ka Saamna’ has embarked on an extended marketing strategy involving college students through a series of audience contact programmes.

Suraj Ramnath Dec 22, 2011 11:36 AM

Sahara One’s new talent show ‘Sur Kshetra’ will have singers from India and Pakistan showcase their talent. The show debuts on December 24, 2011.

Suraj Ramnath Dec 21, 2011 8:57 AM

Hollywood film review show ‘Chicks on Flicks’ has made a comeback, but this time instead of television, it has taken an online avatar on Facebook.

Suraj Ramnath Dec 19, 2011 8:22 AM

Warding off competition from channels like FoodFood, Zee Khana Khazana has consistently ranked amongst the top two as it completes one year.

Suraj Ramnath Dec 16, 2011 2:24 PM

 The new action channel Sonic, which goes on air on December 20, 2011, will have a mix of animated shows as well as action flicks like ‘Dabangg’.

Suraj Ramnath Dec 15, 2011 8:18 AM

After a successful debut in 2011, Channel [v] is gearing up for the second edition of Nokia Indiafest, which will take place in January 2012.

Suraj Ramnath Dec 15, 2011 8:06 AM

Food lifestyle channel FoodFood continues with its expansion mode as it enters the South India market. Overseas expansion plans are also on the anvil.

Suraj Ramnath Dec 14, 2011 7:20 AM

Sony MAX has rolled out a new campaign, created by JWT, to promote its weekend programming on different platforms.

Suraj Ramnath Dec 9, 2011 7:30 AM

As part of this deal, the current Future Tours Program sees the channel airing more than 191 days of live international cricket action from Australia.

Suraj Ramnath Dec 9, 2011 7:28 AM

With a TVR of 3.42 for C&S 4+ in the all India market, the first two matches of the Airtel India-WI ODIs have got good ratings for Neo Cricket.

Suraj Ramnath Dec 8, 2011 8:53 AM

MTV’s new show ‘MTV Chat House’ is designed on a format that blurs the boundaries between the virtual world and the real world.

Suraj Ramnath Dec 7, 2011 9:09 AM

Zee TV is set to return with the third season of ‘Dance India Dance’ and has chalked out a 360-degree marketing campaign across cities.

Suraj Ramnath Dec 7, 2011 7:56 AM

Multi Screen Media’s recently launched music channel, ‘MIX’, has launched a new show ‘MIX Musicians’, which showcases stalwarts from the music world.  

Suraj Ramnath Dec 5, 2011 12:53 PM

Imagine is looking to repeat the success of its show ‘Swayamvar’ in its fourth season. But going forward, the focus would be on fiction.

Suraj Ramnath Dec 5, 2011 7:26 AM

A year and a half after its launch, UTV Action has gone for re-branding. The channel now sports a new logo and tagline: ‘Home of the Warriors’.

Suraj Ramnath Dec 2, 2011 7:44 AM

The ad that certainly gets a smile on the viewers face has been made to play with people’s fantasy which conveys the message that they could get intimate anywhere.

Suraj Ramnath Nov 24, 2011 9:16 AM

Ormax Media’s research reveals that out of the 20 brands associated with Ra. One, only Sony PlayStation, Cinthol, McDonald’s and Sahara Force India F1 were recalled by the people.

Suraj Ramnath Nov 24, 2011 9:15 AM

He joined FoodFood in December 2010 and played an important role in launching India’s first ever food channel entirely shot in high definition.

Suraj Ramnath Nov 23, 2011 7:53 AM

From a Rs 31-crore worth business in 2007, Croma has gone on to make business worth Rs 1,549 crore in 2010. Croma believes it will make a business worth Rs 2,000 crore this year.

Suraj Ramnath Nov 23, 2011 7:41 AM

Wagh Bakri Tea Group, one of the largest packet tea sellers in India, has plans to build a premium image of the beverage in the market. The company started off with its first tea lounge two and a half years back at Ville Parle, Mumbai and is expanding.

Suraj Ramnath Nov 23, 2011 7:40 AM

Tanishq has expanded its portfolio with the launch of Mia, which is targeted at working women. The company has spent Rs 5 crore on an extensive marketing campaign for the brand, with a special focus on digital media.

Suraj Ramnath Nov 21, 2011 9:14 AM

ET NOW has appointed Shyam Chhabria as Head of Branded Content. Based out of Mumbai, Chhabria will focus on creating stronger relationship with prospective clients by designing properties that address client needs and make for interesting viewing. He will be reporting to Hemant Arora, Chief Sales Officer, Times Television Network.

Suraj Ramnath Nov 21, 2011 8:31 AM

Continuing with its strategy of airing lighthearted, family shows, SAB TV will be launching two new shows on November 28, 2011 – ‘Chidiyaghar’ and ‘RK Laxman Ki Duniya’.

Suraj Ramnath Nov 18, 2011 8:04 AM

Disney Channel is celebrating Mickey Mouse’s birthday from November 18, 2011. The channel has lined up a slew of special programmes based on the world’s most famous mouse.

Suraj Ramnath Nov 17, 2011 11:18 AM

With ‘KBC’ Season 5 coming to an end, Sony is looking to further consolidate its No. 2 position with a new content line-up, with focus on fiction shows.

Suraj Ramnath Nov 16, 2011 8:07 AM

BIG Magic has spent Rs 1.2 crore so far to market its new reality show for children, ‘BIG Bal Kalakaar’, that seeks to showcase talent from the Hindi heartland.

Suraj Ramnath Nov 15, 2011 8:16 AM

RK Swamy BBDO has been assigned the creative mandate for NOMARKS range of skin care products. No pitch process preceded the win. RK Swamy BBDO has already begun work on the account and has come up with its first campaign, titled ‘Teenocracy’.

Suraj Ramnath Nov 15, 2011 7:58 AM

Termed ‘Teenovator-2012’, the show will feature teenagers using their knowledge and creativity to produce solutions for India’s best C-level executives.

Suraj Ramnath Nov 15, 2011 7:34 AM

Sony has come up with two new fiction shows – ‘Dekha Ek Khwab’ (premiering on November 21) and ‘Parvarish’ – which would be replacing ‘Kaun Banega Crorepati’.

Suraj Ramnath Nov 7, 2011 9:26 AM

 Multi Screen Media’s recently launched music channel - ‘MIX’ claims to have garnered a phenomenal response from music lovers in just two months of its launch.

Suraj Ramnath Nov 7, 2011 9:16 AM

Terming the India-Windies series as ‘Return of the Big Guns’, Neo Cricket has planned some interesting marketing strategies for the comeback of the big guns of cricket.

Suraj Ramnath Nov 3, 2011 9:32 AM

Neo Sports has bagged the telecast rights for the World Series Hockey in the Indian Sub-Continent. According to industry sources, the rights have been acquired for Rs 70 crore.

Suraj Ramnath Nov 2, 2011 9:29 AM

Starting November 5, 2011, SAB TV will add fresh comedy entertainment with the launch of ‘SAB Ka Evening Show’ that will feature a one-and-a-half-hour long Maha-episode of family comedy every Saturday from 9 pm onwards.

Suraj Ramnath Nov 1, 2011 9:10 AM

Reliance Broadcast Network Ltd is planning to get its radio shows from Big FM to its television channel Big Magic. The fundamental strategy is to see both the radio and television channels as one entity.

Suraj Ramnath Oct 31, 2011 8:19 AM

Goldmine is going for a complete re-branding to make its business youthful. The agency has also added a new specialised creative wing, ‘Mine’, which has already bagged a few private sector brands.

Suraj Ramnath Oct 24, 2011 8:50 AM

PVR Ltd has announced a 47 per cent jump in its net profit in Q2 FY12 at Rs 14.30 crore, as compared to Rs 9.73 crore in Q2 FY11. The exhibition business also showed a stellar performance in this quarter.

Suraj Ramnath Oct 24, 2011 8:48 AM

Manorama Group, which has launched its first ever GEC Mazhavil Manorama, has brought on board Thiruvananthapuram-based Stark Communications as its creative and media agency.

Suraj Ramnath Oct 24, 2011 8:46 AM

PepsiCo is all set to bring back Mumbaikars’ beloved Duke’s range of beverages after seven years. The company is re-launching the range in a cool and retro avatar.

Suraj Ramnath Oct 21, 2011 9:18 AM

Reliance Entertainment Ltd has announced their strategic investment in California-based Talenthouse to offer a platform for budding artistes to showcase their talent.

Suraj Ramnath Oct 21, 2011 9:16 AM

Arrow has come out with a new ad campaign for its latest New York formal wear range that gives office goers an option of trendy work-wear and also espouses a slim, slick look...

Suraj Ramnath Oct 20, 2011 8:57 AM

The Manorama Group has further strengthened its operations with the launch of its new Malayalam general entertainment channel Mazhavil Manorama.

Suraj Ramnath Oct 20, 2011 8:53 AM

Riding high on the success of acquiring some big ticket properties and presenting a calendar of 300-plus days of live blockbuster events, the Neo Sports Network has further strengthened its programming line-up by launching new shows and revamping the existing ones.

Suraj Ramnath Oct 18, 2011 8:44 AM