Tata Play Binge launches PaaS solution for Bangladesh’s Akash Digital TV

The product is being launched as a companion app under the name Akash Go

by e4m Staff
Published: Jul 11, 2024 10:38 AM | 2 min read

Tata Play Binge has launched its PaaS solution along with Akash Digital TV, the Direct To Home (DTH) service by BEXIMCO Communications Limited in Bangladesh.

The product is being launched as a companion app under the name Akash Go. The Akash Go app will allow subscribers in Bangladesh to access content on their mobile devices, providing access to live TV channels and Video on Demand with personalized recommendations based on their viewing history. Akash Go will aggregate a blend of local and global premium content and be available for DTH subscribers of Akash Digital TV on IOS or Android mobile phones.

Talking about this collaboration, Managing Director & CEO of Tata Play, Harit Nagpal said, “In the truest sense of Make-in-India and Show the World, by providing Tata Play Binge PaaS to global OTT aggregators, we are pioneering a tech-first industry move from India where international content delivery companies will benefit from our tried and tested technology to create localised offerings for their consumers at low cost and within a short time frame. Our collaboration with Akash Digital TV is a pivotal moment in this journey.”

Dr. Tariq Alam, CEO, Akash Digital TV added, “Akash Digital TV aims to provide the Bangladeshi audiences the same world class standards in terms of performance, services and user experience and access to quality premium content as subscribers of Tata Play Binge experience in India. To have Tata Play as our technology and Strategic (Knowledge) partner will guarantee that this objective is met and will ensure our ability to always provide comprehensive value to our customers.”