Tata Play Binge to offer Haryanvi and Rajasthani content

Tata Play Binge has added India’s first dialect-based OTT app STAGE to its vast array of offerings. STAGE is a Haryanvi and Rajasthani content-focused OTT app that will offer web series, movies, short films, standup comedy, poetry, folk art and much more.

Dedicated to safeguarding and amplifying India’s diverse and rich cultural heritage inherent in regional dialects, the hyperlocal entertainment platform STAGE, celebrates artists and embraces diverse regional dialects. It is home to top web series and movies from Haryana and Rajasthan like Dada Lakhmi, Mewat, Akhada, College Kaand, Group D, Safe House, Chaudhar, Opri Paraai, 12vi Aala Pyaar, Doojvar, Bhaichara, Prem Nagar, Mayajaal, Punarjanam, Dahleez, Mere Yaar ki Shaadi, Sarpanch, Muklawo, Aata Saata, Mautana, Bindori, Pariksha, Karj Ro Ghunghat, Maayro, Ghunghat, Vakeel Sahiba, Beend Banugo Ghodi Chadhungo, and many more.

Commenting on the new partnership, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “Tata Play Binge allows access to content in 13+ languages across 25+ apps. With STAGE, we are adding more entertainment choices for our audiences in Haryana and Rajasthan. With each new partner addition, our goal is to make Tata Play Binge a go-to choice for genre based content discovery instead of browsing by various apps, thereby making the viewing experience worthwhile for our subscribers.”

Talking about this partnership, Vinay Singhal (Co-founder and CEO, STAGE) said "Dialects in India are as diverse as they are vibrant, changing every 8 kilometers. Until now, individuals have primarily had access to Hindi content, missing out on the essence of cultural values embedded within regional languages. At STAGE, our mission is to create content that resonates with the aspirations of Bharat, allowing individuals to embrace and celebrate their unique culture and dialect.

Our partnership with TATA PLAY BINGE marks an exciting opportunity to extend this mission to a wider audience. The tagline ‘Kyonki Boli Mein Apnapan Hai' encapsulates our belief that there's a sense of familiarity and belonging in one's own dialect. This collaboration empowers us to introduce our library of over 300+ original films and series, spanning various genres, to a broader set of viewers, enabling them to connect deeply with the richness of Haryanvi and Rajasthani dialects."