‘The Dirty Picture’ leads mobile video views in 2012: Vuclip report
Among the most watched Indian videos, it was clearly cinema that ruled supreme, with the top three video themes turning out to be movie-related clips.
Vuclip, the world’s largest independent mobile video company, has announced the findings of mobile video trends in India in 2011. With more and more Indians switching to the mobile screen to watch multimedia content, Vuclip analyses key highlights of 2011 and sheds light on emerging trends that can help mobile marketers, content providers, aggregators and broadcasters to align their efforts to meet the growing video viewing patterns of Indian mobile consumers.
Among the most watched Indian videos, it was clearly cinema that ruled supreme, with the top three video themes turning out to be movie-related clips. Mobile videos relating to Vidya Balan’s ‘The Dirty Picture’ were the most watched, with over 1,324,000 views on mobiles. Shah Rukh Khan starrer ‘Ra.One’, with more than 8 lakh video views, emerged as the runner-up this year in terms of most-watched Indian videos relating to the sci-fi movie, which had more than double the mobile video views than any content relating to the much hyped ‘Kolaveri Di’ song from the upcoming Tamil movie ‘3’.
Interestingly, even for all videos relating to ‘Kolaveri Di’, what found more mobile video interest was ‘Kiddy Kolaveri: Sonu Niigaam’s son sings Milk-u’, with over 2.26 lakh mobile video views, compared to the original Tam-English song, which was viewed just over 56,000 times by Indian mobile audiences.
This year, some of the hot new properties in Indian entertainment also battled it out for the top spot, though the competition was short-lived as model Poonam Pandey emerged as the clear leader with over 1 lakh mobile video views, much ahead of Pakistan’s model and actress Veena Malik, who was in THE news over her controversial nude picture on a magazine’s cover, securing only 18,697 mobile video views.
Even out of these, a larger chunk was on a public message against Veena Malik. Porn star Sunny Leone’s entry into ‘Bigg Boss 5’ saw a relatively cold response from Indian users with just under 2,500 mobile video views.
In sports, India’s win in the ICC World Cup 2011 made it one of the favoUrite themes to watch on mobiles. Three of the key videos relating to ICC World Cup included India-Pakistan match, India-Australia innings highlights, and India innings sixes. Indians watched more videos on Virender Sehwag’s 219 runs off 149 balls against West Indies, as compared to the total mobile video views for the IPL series this year.
However, moral support for the tsunami and earthquake in Japan that shook entire India made it the most watched mobile video with almost 24 lakh video views. The century’s longest total lunar eclipse lasting 100 minutes in June 2011 also found great interest with Indian audiences with over 1 lakh video views.
