The Times of India and TTK Prestige bring to the audiences of the Times of India, the ‘Times Experiences’. ‘Times Experiences’ is a new initiative, whereby The Times of India will be providing marketing solutions to its partner, TTK Prestige, through advertisement coverage and activation initiative. The Times of India will cover this initiative editorially, where it will put forth unique solutions to cooking and benefits of induction coking.
In this partnership, The Times of India will seek to amplify the promotion of the new products launched by Prestige and offer solutions across several mediums. As part of its experiences to its consumers, Prestige is giving demos in ‘The Future Kitchens of Tomorrow’ in select outlets in Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Kolkata. During the demos, experts will show different methods of cooking, cookware, benefits of induction cooking, and so on, across 90 stores in India. Over 25,000 people are expected to be engaged by this activity.
Dinesh Garg, Vice President, Appliances, TTK Prestige, said, “We have teamed with the Times of India to popularise the concept of induction cooking because the concept of induction cooking is new and the benefits are many such as its energy efficient, safe, fast and environment friendly. It is the future of cooking and we hope it will catch up soon amongst households in India.”