UNICEF in marketing partnership with Archies Ltd
UNICEF has entered into a strategic partnership with Archies Ltd, wherein the latter will market UNICEF branded season’s greetings, calendars, diaries as well as everyday greeting cards across its 222 exclusive outlets in 66 cities and 15 states.
UNICEF has entered into a strategic partnership with Archies Ltd to introduce a wide range of paper and gifting products in India. As part of this pact, UNICEF branded season’s greetings, desk and slim calendars, regular and pocket diaries as well as everyday greeting cards will be marketed by Archies Ltd across its 222 exclusive outlets in 66 cities and 15 states, in addition to a number of leading retail multi brand stores across India. Royalty from the sale of the UNICEF products will be used to support its programmes for children in India.
“We are glad to offer our unique range of UNICEF products through this partnership with Archies Ltd. It leverages the strength of a corporate for the benefit of children. We are confident that with the wide network, expertise and capacity that Archies Ltd possesses, the purchase of UNICEF products will enable each person to contribute towards the effort of helping children, especially those who need it the most,” said Karin Hulshof, Country Representative, UNICEF India, during the launch ceremony.
Anil Moolchandani, Chairman, Archies Ltd, added here, “This event marks yet another milestone in our brand history. With our legacy in social expression business, we will help support UNICEF’s programmes in India and advance awareness on issues vital to children. Our national network of retail stores will not only help UNICEF to reach out to a larger audience, but also strengthen our corporate social responsibility.”
