Union Bank of India retains DDB Mudra
The win comes on the back of a multi-agency pitch; account size is estimated at around Rs 40 crore
Post a multi-agency pitch which included majority of the leading advertising agencies of the country, Union Bank of India has vested its sole mandate of corporate brand advertising with DDB Mudra. The account size is estimated at around Rs 40 crore.
On winning the account, Rajiv Sabnis, President, DDB Mudra Group, said, “It is a matter of immense pride and delight that Union Bank has retained the services of DDB Mudra as the sole custodian of their corporate brand mandate. We look forward to building the brand further and continuing to create breakthrough communication for Union Bank, as we have done over the last six years. Today, Union Bank’s campaign, centered around the thought of ‘Your dreams are not yours alone’, has become the benchmark of effective and impactful communication.”
S Aftab, General Manager, Corporate Communications, Support Services & Branch Expansion Departments, Union Bank of India, added here, “DDB Mudra understands our brand and the teams have the necessary skills to build on our promise of ‘Your dreams are not yours alone’. We saw that in their presentation and creative expression. We look forward to their continuing contribution in our quest to make Union Bank one of the most successful bank brands ever.”
“Union Bank of India has been a truly inspiring partner for DDB Mudra. It’s this partnership that helped create the path breaking, soulful and insightful campaign ‘Your Dreams Are Not Yours Alone’. We are excited to be able to continue this partnership, creating great work and dreaming bigger dreams. Together,” said Sonal Dabral, Chairman & CCO, DDB Mudra Group.
