ValueFirst Messaging is now ValueFirst Digital Media

Digital media company ValueFirst has changed its name from ValueFirst Messaging to ValueFirst Digital Media. This change is part of a larger rebranding effort to emphasise the company’s commitment to digital media. The announcement was made jointly by Chairman & MD, Vish Bajaj, and CEO, Kumar Apoorv of ValueFirst.

This name change will serve as an opportunity to re-brand the company and allow it to showcase the wide range of digital assets that ValueFirst has developed.

Announcing the new name, Vish Bajaj said, “The company’s technology and its product portfolio had evolved in response to the customer requirements and our new name now mirrors the expanded business and market segment in which the company now operates. The company is powering billions of digital interactions every month and the new name embraces its new stature and positioning.”

ValueFirst Digital Media enables businesses to reach out to right target audience through mobile and Internet platforms via SMS, voice, e-mail and Internet solutions. It claims to have over 50 million registered users, adding over 40,000 new users every day.

“The name promotes the strong digital media background and technology expertise of our company,” said Kumar Apoorv, adding, “This new company name reflects our positioning and is a reflection of the company’s refined and enhanced business strategy.”, he added. The new name of the company will provide the company with a fresh new corporate image and identity which will benefit the company and is in the interests of the company and the shareholders as a whole.

Formed in 2003, ValueFirst recently acquired Way2SMS and 160By2 and Bangalore-based mobile marketing platform provider mGinger in an all-cash deal.