Vh1 India garners 10 million weekly tune-ins for 3 consecutive weeks
The channel has recorded its highest-ever ratings of 1000+ TVTs
Viacom18’s Vh1 India has garnered over 10 million weekly tune-ins for three consecutive weeks.
Vh1 has recorded its highest-ever ratings of 1000+ TVTs, three-times higher viewership post-lockdown and a 50% increase in tune-ins across metros.
Commenting on scaling new records, Hashim Dsouza – Head of Programming, English Entertainment, Viacom18, said: “Vh1 has unequivocally been India’s biggest international music and pop-culture platform that continues to reign even in such challenging times. While the numbers and performance of the channel speaks for itself, we have been relentless in our approach, exhibiting an adaptable and forward-moving attitude. Complemented by the innovations and unique programming, we’ve managed to not only retain loyal viewers but attract furthermore by expanding into the viewing and listening habits of music fans in every corner of the country. And we’re committed to only march forward with this agile outlook.”
