Vinita Bhatia joins Capri Sports as Vice President - Brand and Commercial Partnerships
Prior to this, she was the National Head of Media, Entertainment & Sports at Times of India
Senior Media & Sports professional Vinita Bhatia has joined Capri Global Holdings’ Capri Sports as Vice President Brand and commercial Partnerships and will be based out of Mumbai.
Vinita comes with over 2 decades of experience.
Prior to this, she was the National Head of Media, Entertainment & Sports at Times of India (TOI).
Capri Sports is part of Capri Global Holdings and the owners of four Franchise Teams - UP Warriorz in the Women’s Premier League ( Women’s IPL), the Bengal Warriors in Pro Kabaddi League, the Rajasthan Warriors in Kho Kho League and Sharjah Warriors in ILT20 ( Men’s Cricket).
At TOI, Vinita established a new landscape for Sports business partnerships and new revenue models that went beyond cricket across all plausible sports. She launched the World Kabaddi League in 2014 and was the first woman to do so. She has worked across media platforms and established multiple businesses built from scratch.
Vinita has worked in India and Canada with Zee TV, Sony TV, Star/Disney Network, Radio City, Hindustan Times and Ethnic Channels Group - Canada.
She is a leading voice for gender equality, Sustainable Development Goals’ (SDGs of United Nations) ambassador, and the National President, Media & Communications Council-WICCI. Her name is imprinted in the Asia Book of Records.
At Capri Sports, Vinita’s focus would be to accelerate its revenue growth by identifying and driving new revenue streams and content monetisation along with alliances and partnerships for the four franchisees.
