Volkswagen to support Tourism Ministry’s ‘Clean India’ campaign
Volkswagen’s ‘Think Blue’ campaign will gain momentum in India with this association. The campaign kick-starts on January 10, 2012, and will be marked as ‘Clean India Day’ every year
Volkswagen had launched its ‘Think Blue’ campaign in India in March 2011. Keeping in line with this pledge, the car maker has undertaken several initiatives to keep Indian cities clean and green following the introduction of this campaign.
The biggest step so far comes now with the association with the Ministry of Tourism’s ‘Clean India’ campaign. Volkswagen will be supporting the Government in its initiative to keep India cleaner and greener.
The inauguration of this campaign will be held at India Gate, New Delhi on January 10, 2012.
Neeraj Garg, Member of Board & Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt Ltd, said, “Ever since the launch of our Think Blue campaign in India, we have been initiating numerous cleaning drives, campaigns to plant more trees and to stop littering our surroundings by creating art pieces from the scrap that people throw.”
“Today, we have taken another step in order to encourage more people to pledge towards a cleaner India by supporting the Ministry of Tourism’s campaign of ‘Clean India’,” he added.
