WeddingSutra CEO Parthip Thyagarajan advocates for community building in niche industries

He also emphasized on the importance of community support and collaboration in a LinkedIn post

by e4m Staff
Published: Mar 23, 2024 6:52 PM | 1 min read

WeddingSutra CEO Parthip Thyagarajan reflected on the challenges of entrepreneurship in niche industries in a LinkedIn post. He emphasized on the importance of community support and collaboration.

"Entrepreneurship can also be a lonely journey", wrote Thyagarajan while highlighting the isolation felt by entrepreneurs in niche sectors, particularly in the absence of networking opportunities prevalent today.

Thyagarajan also underscored the significance of guidance, stating, "Understanding from our initial years how important it was to find guidance, in the 10th year of WeddingSutra we started building communities of wedding entrepreneurs and creative professionals- with wedding specific IPs such as WeddingSutra Engage, WeddingSutra Favorites, WeddingSutra Influencer Awards and WeddingSutra Photography Awards.

Thyagarajan also singled out WeddingSutra Favorites as a unique community space, describing it as "a place for wedding entrepreneurs/vendors to consult each other, find talent, work, and also celebrate each other." He acknowledged the scarcity of such dedicated platforms in the wedding and events space, positioning WeddingSutra Favorites as a standout community hub.