What's On India appoints Hanmer MS&L as digital and PR partner

‘What's On India’, one of India's premier TV Guidance & Electronic Program Guide (EPG) company, has announced the appointment of Hanmer MS&L as its partner for public relations and digital communication. Launched as a full-fledged TV channel late last year, What’s On India claims to be committed to guiding Indian TV viewers in their personalised search for television content.

As part of the agreement, Hanmer MS&L will offer strategic consultation to enhance and build awareness of the concept of television viewing guidance and take brand What’s On India across the country. The direction would be to get viewers used to this popular concept and help them make the right choices while watching TV, especially during unplanned viewing sessions.

Atul Phadnis, Founder and CEO, What's On India, said, “What’s on India channel is rapidly making its way to millions of TV screens across the country. While we have launched the channel in major markets through some of the largest operators, our goal is to continue to increase the channel’s coverage as well as educate consumers on the TV Guidance model. Hanmer MS&L have the ideas, experience and reach that we require and we are confident that their strategic use of digital media and effective communication will help us achieve our goals.”

Jaideep Shergill, COO, Hanmer MS&L India, said, “What’s On India is an idea whose time has come and we are thrilled to be part of it. Television viewing guidance is very popular in the west and with the growing number of channels in India, this idea comes as an effective and timely solution. This is a fantastic opportunity for us to strengthen the brand across the country.”

The What's On India channel is one of India’s first TV Guidance channel that helps viewers in their viewing choices. Research has shown that 70 per cent of all TV sessions in India are ‘unplanned’ meaning viewers have switched on their TV sets without knowing what to watch. The What’s On India channel recommends, highlights, showcases and informs viewers of the best shows on TV across various interest areas.