Zee News re-launches its prime time show DNA
The re-launch promises a lineup of episodes that delve into the heart of key issues
Zee News has announced the return of the show "Daily News & Analysis" (DNA).
The re-launch of DNA on Zee News promises a lineup of episodes that delve into the heart of key issues, offering viewers not just headlines, but a comprehensive understanding of the news that shapes our world. From political developments to social issues, DNA is set to engage, inform, and spark meaningful conversations among its audience.
The slot between 9-10.30 PM has proven to be a golden day part on Zee News, where viewers eagerly tune in to catch the latest news, analysis, and discussions that matter.
Between 31st July and 4th August 2023, during the prime-time slot of 9-10:30 PM, the show achieved an impressive average concurrent view count of 137,610 (source Chrome Digi Track, Smart TVs - Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc. and Smartphones - YouTube, OTT, native apps, browsers etc..).
"We are thrilled to witness the remarkable incremental audience across devices & platforms. This data reaffirms our strategic approach to delivering content that resonates with a wide spectrum of viewers across multiple platforms. As we continue to leverage cutting-edge technology and robust data analytics, we remain committed to enhancing our viewers' experience while delivering unmatched value to our advertisers and partners", said Mona Jain, Chief Revenue Officer of Zee Media Corporation. Limited
