Zee Thirai marks one year anniversary with a brand film

Zee Thirai recently marked the completion of a year, demonstrating steady growth and within just a year of its launch and standing at a strong No.3 position within the Tamil movie channel space. Zee Thirai clocked a market share of 17 % in Urban and 22 % share in Chennai region. This growth in share has been witnessed across all the markets. The channel has shown a consistent increase in viewership and growth in the rural markets. Marking its 1-year anniversary on 19^th January 2021, Zee Thirai unveiled a brand film chronicling its journey from the day of its launch by the inimitable Ulaganayagan, Kamal Hassan, till today (Zee Thirai One Year Celebration – Rathathil Kalandhadhu Cinema).

"With novel fiction and non-fiction shows that have been well-received by the consumers, Zee South Channels have been at the forefront of providing quality entertainment that has defined the network’s success. Bearing in mind the love and passion that our viewers have for cinema, and the success we have already seen with some of the other movie channels in other southern regions,  the launch of Zee Thirai was an effort towards becoming the top destination for fans of entertainment in Tamil Nadu, and it gives us great pleasure in noting that it has succeeded in this endeavour. This channel exemplifies our commitment towards presenting our audiences with the content that they enjoy. As we enter into the second year of our journey, we look forward to growing with our audiences and keeping them ever engaged with excellent content, curated with love!” said Siju Prabhakaran, Cluster Head - South, ZEEL

Zee Thirai’s brand proposition, “Rathathil Kalandadu Cinema”, implies that cinema runs in the veins of the Tamil audiences, and in a bid to keep alive their zest for movies, Zee Thirai’s movie showcases is new and versatile each month.  The highlights that viewers can look forward to in the month of February are: the Jackie Chan starrer and high voltage entertainer, ‘Karate Kid’, which will air on 21^st February 2021 at 12:00pm. Further, viewers can enjoy ‘March Movie Mania’ with ‘Stuart Little’, which will air on 21^st March 2021 at 12:00 pm, and the Prabhas and Shraddha Kapoor starrer ‘Sahoo’, airing on 28^th March 2021 at 1:00 pm. Last but not the least, celebrate International Women’s Day on 8^th March 2021, with a crackling line up of movies that shall be announced soon only on Zee Thirai!