JioCinema: MI vs CSK match records over 71.5 crore views
TATA IPL recorded 933 crore minutes of watch time and 13 crore viewers for the match
JioCinema logged over 71.5 crore views for the fixture between Mumbai Indians and Chennai Super Kings on April 14th, which was lit by MS Dhoni’s last-over cameo and blistering ton by Rohit Sharma. The official streaming platform for the TATA IPL recorded 933 crore minutes of watch time and 13 crore viewers.
JioCinema commenced the 2024 season with over 59 Crore views that led to 660 Crore minutes of watch-time on Day 1. After 29 matches, over 1200 Crore views and 14,800 Crore minutes of watch time were clocked from 38.3 Crore viewers on the platform, a 42% growth in viewers compared to the same period last season. The time spent per viewer per match on Connected TV (CTV) has crossed 80 minutes.
JioCinema’s list of digital streaming sponsors for the 2024 TATA IPL season includes Dream11 as a co-presenting sponsor, while Tata Motors, PayZapp by HDFC Bank, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle products, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand, Rapido, MRF Tyres, RuPay and Jaquar Bath & Light, have joined hands as associate sponsors.
