SBI Life Insurance partners with Lucknow Super Giants

SBI Life Insurance has announced its association with the Lucknow Super Giants (LSG) franchise, as ‘Lead Helmet Partner’ for the upcoming 2024 cricketing season. SBI Life's logo will feature prominently on the helmets of Lucknow Super Giants, thus leveraging the popularity of cricket to reach a wider audience and promote a positive culture of protection and financial preparedness.

“SBI Life's collaboration with the Lucknow Super Giants underscores a powerful parallel between the protective role of a helmet on the cricket field and the essential role of life insurance in safeguarding individuals and families off the field. Just as a helmet shields the player from on-field risks, life insurance offers financial security, empowering individuals to pursue their dreams wholeheartedly. This collaboration symbolises SBI Life’s commitment towards enabling people to pursue their aspirations while fostering a deeper understanding of financial security,” the company said in a release.

Airing his thoughts on the association, Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life, said, “Our association with Lucknow Super Giants underscores the need for protection at a deep emotional level, emphasising on ‘Irradon Ki Suraksha’ which recognises the need for individuals to cut out the noise stay focused on their dreams. As a brand SBI Life provides the necessary impetus through insurance enabling individuals to stay focused on their dreams.”

He further added, “Sports wields immense power in capturing the hearts and minds of millions. Associating with a young and dynamic team like Lucknow super Giants (LSG) allows us to reach millions of cricket enthusiasts, spurring conversations around the important role of insurance; thereby encouraging the larger populace to take progressive steps towards securing a financial future. As a nationally recognised brand, SBI Life foresees this collaboration as a way to synergize the world of cricket and insurance, emphasizing the importance of protection both on and off the field. We are excited about the journey ahead with Lucknow Super Giants and look forward to a season filled with thrilling performances and the shared values of protection and security.”