Toonz to bring to life Chandamama stories on the big screen

After fortifying its presence in cyberspace with portals in Hindi, Tamil and Telugu, Chandamama, the 61-year old children’s magazine, is now going for the silver screen. Chandamama India and Toonz Animation have joined hands for a full length animation film based on a prime property from the library of Chandamama.

by exchange4media Mumbai Bureau
Published: Nov 1, 2008 8:11 AM | 2 min read

Toonz to bring to life Chandamama stories on the big screen

After fortifying its presence in cyberspace with portals in Hindi, Tamil and Telugu, Chandamama, the 61-year old children’s magazine, is now going for the silver screen. Chandamama India and Toonz Animation have joined hands for a full length animation film based on a prime property from the library of Chandamama.

To be created on a budget of Rs 20 crore, Trivandrum based Toonz Animation India Pvt Ltd will undertake the entire production based in its state-of-the-art studio in Technopark and will finance 100 per cent of the production cost.

Speaking on the initiative, P Jayakumar, CEO, Toonz Animation, said, “Chandamama stories still linger in the minds of generations. The beauty of these stories lies in their simplicity and the socio-cultural values they try to communicate. The animated film will be a perfect platform to provide today’s youth both engaging and educative entertainment.”

Commenting on the relationship with Toonz, L Subramanyan, CEO, Chandamama India Ltd, said, “Over the last 60 years, millions of Indians have grown up with Chandamama. The association with Toonz and the proposed animated film will help us reach out to the current and future generations of young people and deliver the message across the new and emerging platforms.”

Filmmakers B Nagi Reddi and his friend Chakrapani had conceptualised Chandamama in early 1947, and since then, the company has been publishing stories in print as well as electronic media in 14 languages. The library of Chandamama has over 15,000 exclusive stories.