FlipItMoney appoints Saurabh Yadav as Director of Monetisation
His appointment underscores the company's dedication to harnessing top-tier talent to advance its revenue strategies
FlipItMoney, a leading player in the financial content and community segment, is proud to announce the appointment of Saurabh Yadav as Director of Monetisation. This move comes as part of FlipItMoney's commitment to enhancing its revenue strategies and further solidifying its position in the fintech landscape.
Bringing a wealth of experience and a proven track record in driving successful monetization strategies in the digital space, Saurabh Yadav assumes the pivotal role of Director of Monetisation at FlipItMoney. His appointment underscores the company's dedication to harnessing top-tier talent for advancing its revenue strategies.
FlipItMoney, founded in 2020 by Dipankar Biswas, is a prominent player in India's financial content and community segment. With a mission to revolutionize financial literacy through artificial intelligence and machine learning, FlipItMoney has garnered a user base of over 2 million and is recognized as a top financial content platform in the country.
In November 2023, Delente Technologies acquired FlipItMoney in an all-cash deal from Kotak Securities, RDB Group, and the promoters of FlipItMoney. Delente Technologies, a groundbreaking consumer internet company, is at the forefront of technological innovation, harnessing cutting-edge AI and ML to create products tailored to alleviate customer challenges. With a diverse portfolio of solutions, each meticulously crafted to enhance user experiences in various sectors, Delente Technologies is redefining industry standards. It has multiple products in its portfolio, including CarBike360, CarBike360.ae, CMV360 (automobile sector), Comparos (Consumer Electronics), and BlinkNews (Sports & Entertainment Shorts News). CarBike360 and CMV360, their flagship products, are the fastest-growing automotive platforms, encompassing a comprehensive array of information, recommendations, pricing, and offers.
Mukesh Rajauria, the CEO of Delente Technologies, shares his perspective on the company's innovative journey, "At Delente, our mission is to transform the consumer decision-making process through the power of AI and ML. Our diverse portfolio reflects our commitment to providing cutting-edge solutions that address customer pain points and set new standards in user experiences across multiple sectors."
Saurabh Yadav, the newly appointed Director of Monetisation, shared his enthusiasm about joining FlipItMoney. "I am thrilled to contribute to a dynamic company at the forefront of transforming financial awareness in India. With the introduction of media sales, we aim to enhance our revenue streams and foster meaningful partnerships that contribute to our users' financial journey."
