Pinkvilla Style Icons Edition 2 attains digital reach of over 1 billion
The second edition made waves on the digital front, establishing a fresh benchmark for style-based awards in the country
Pinkvilla, the leading entertainment and lifestyle media hub, is thrilled to announce the resounding success of the second edition of Pinkvilla Style Icons Awards. This prestigious event brought together the biggest names from Bollywood, South Cinema, Sports, Business, and various other fields to honor their exceptional style quotient.
The star-studded affair took place on 7th April 2023 in Mumbai and proved to be an unforgettable night of style, recognition, and celebration.
The awards were graced by the likes of Kartik Aaryan, Kiara Advani, Pooja Hegde, Janhvi Kapoor, Ayushmann Khurrana, Arjun Kapoor, Bhumi Pednekar, Vaani Kapoor, Ananya Panday, Nora Fatehi, Rani Mukerji, Kajol, Vidya Balan, Shabana Azmi, Javed Akhtar, Rohit Shetty, Govinda, Sania Mirza, Disha Patani, Sivakarthikeyan, Mouni Roy, Adivi Sesh, Rakul Preet Singh, Karan Kundra, Tejaswi Prakash, Sharad Kelkar, Maniesh Paul, Shehnaaz Gill, Anupam Mittal, Divyanka Tripathi, Vivek Dahiya, Sophie Choudry and many more.
The three-month-long campaign, which culminated in May end with a post-event leg, witnessed an overwhelming response from millions of fans, celebrities, and style enthusiasts alike. The results of this remarkable edition speak volumes about the impact and influence of Pinkvilla Style Icons Awards on the media and entertainment industry.
Pinkvilla's dedication to quality content and a captivating campaign achieved an astounding organic reach of 1.3 billion, captivating a global audience. The awards campaign generated tremendous enthusiasm among viewers, resulting in 8 million organic interactions on social media platforms.
These impressive numbers demonstrate the profound impact of the awards on the social media landscape.
Speaking about the resounding success of the second edition of Pinkvilla Style Icons Awards, Nandini Shenoy, CEO & Founder of Pinkvilla said, "We are immensely proud of the resounding success achieved by the second edition of Pinkvilla Style Icons Awards. Looking ahead, our vision for the future of the Pinkvilla Style Icons Awards is to continue pushing boundaries and setting new benchmarks in the world of fashion and style. Our goal is to create a global platform that celebrates creativity, individuality, and innovation in the ever-evolving landscape of fashion.”
Mukul Kumar Sharma, COO at Pinkvilla added, “Pinkvilla continues to redefine lifestyle and entertainment genres, creating unique experiences that resonate with audiences worldwide. We thank our partners, sponsors, and the entire Pinkvilla team for their unwavering support. With their collaboration and our passionate audience, upcoming editions will be even more spectacular and influential.”
The event received valuable support from renowned brands such as AJIO, ReelStar, LG Refrigerators, Kalyan Jewellers, Asmita Patel Global School Of Trading, Jovees Herbal, Eva, Butt-Chique, CavinKare Indica Easy, The Gift Studio, 98.3 Mirchi, Wizcraft, and Bright Outdoor.
