1702 Digital wins global marketing mandate for Smaaash
The agency will be responsible for managing the brand’s promotions and 360° marketing solutions
Gaming and entertainment brand Smaaash has handed their global marketing mandate over to 1702 Digital. The agency will be responsible for managing the brand’s promotions and 360° marketing solutions, ranging from mainline to digital.
Abhishek Agarwal, CMO, Smaaash, said, “In the space of VR and interactive entertainment, we are looking to grow as a brand that resonates with the young and adult audiences simultaneously. 1702’s approach is to drive consumer preference towards interactive entertainment businesses.
1702 Co-Founder Mihir Joshi said, “Smaaash as a brand is setting newer benchmarks in the interactive entertainment industry and is on the cusp of going mainstream in India. We have found the perfect partners in Smaaash who understand media, business strategy, brand communications, operational efficacies and the fleeting nature of advertising in today’s times.”
