Actor Kartik Aaryan becomes Mufti’s first brand ambassador
Kartik Aaryan will help the brand reinforce its connect with its target audience of fashionable youthful consumers
On completing 20 years, men’s fashion brand Mufti appoints rising star Kartik Aaryan as its first ever brand ambassador. Kartik gained popularity through his recent films Pyaar Ka Panchnama 2 and Sonu Ke Titu Ki Sweety.
Mufti was launched in 1998 by Kamal Khushlani. “Since inception, Mufti has evolved as a denim casual wear brand and Kartik’s fun, easy-going and youthful persona goes perfectly with the brand’s image,” Khushlani says.
With Kartik as Mufti’s face, the brand is trying to reinforce its connect with its target audience of fashionable youthful consumers.
Mufti was launched in 1998 by Kamal Khushlani. “Since inception, Mufti has evolved as a denim casual wear brand and Kartik’s fun, easy-going and youthful persona goes perfectly with the brand’s image,” Khushlani says.
With Kartik as Mufti’s face, the brand is trying to reinforce its connect with its target audience of fashionable youthful consumers.
