Alia Bhatt says 'It Feels Right' with SuperBottoms

Alia Bhatt is an investor and brand ambassador for the cloth diaper company

by e4m Staff
Published: Sep 4, 2024 2:13 PM | 1 min read

SuperBottoms, a D2C reusable cloth diaper brand, has launched its new campaign, ‘It Feels Right’ starring investor and brand ambassador, Alia Bhatt.

Pallavi Utagi, CEO & Co-founder, SuperBottoms, explained the thought behind the campaign, “At SuperBottoms, we understand that parenting is driven by the deep desire to provide the best for your child. Our latest campaign captures the innate satisfaction that comes from choosing products that combine unparalleled comfort with eco-friendly values. We are committed to help families make informed choices that are beneficial for their children and environmentally responsible.”

Featuring in the 'It Feels Right' campaign, Alia Bhatt, Investor and Brand Ambassador, SuperBottoms, states, “As a mother, I’m thrilled to join SuperBottoms in their mission to build a sustainable future for our children. Their commitment to creating eco-friendly diapers that don’t compromise on safety or comfort empowers us as parents to make meaningful choices. I’m excited to be part of this positive change for our kids and the planet.”