Amitabh Bachchan promotes Muthoot Group's Xandari Resort & Spa in new film

According to the company, the resort is part of the group's commitment towards the 3 Cs: Community, Collaboration, and Conservation

by e4m Staff
Published: Mar 13, 2024 5:01 PM | 1 min read

The Muthoot Group has launched a campaign, featuring Amitabh Bachchan to promote its Xandari Resort & Spa.

The film starts with the family discussing where they can go for their next outing. It soon becomes evident that each member has a different experience in mind. That's when Bachchan steps in as the all-knowing patriarch, who suggests a perfect place where the family can spend their next holiday. He recommends Muthoot Group's Xandari Resort & Spa where each family member can fulfil their expectations from a perfect holiday.

According to the company, the resort is part of the group's commitment towards the 3 Cs: Community, Collaboration, and Conservation.

Sharing the video on LinkedIn, Abhinav Iyer, Head of Marketing & Strategy at Muthoot Finance, said, "Presenting Mr Bachchan in a new avatar for Xandari Resorts (A unit of The Muthoot Group)!"

"Part of The Muthoot Group’s 20 Diversified Business Divisions, Xandari Resorts is the hospitality brand of Muthoot Leisure & Hospitalty Services. Indeed a jewel in the Muthoot crown!" He added.