Amitabh Bachchan roped in as brand ambassador of Gera Developments
A media campaign with the star is in the offing, said the company
Gera Developments has signed actor Amitabh Bachchan as the Brand Ambassador and the face of the brand.
Rohit Gera, Managing Director of Gera Developments, said, “We are delighted to have legendary Bollywood actor Mr. Amitabh Bachchan as the face of Gera Developments. Mr. Bachchan is the ultimate Outdoer and he embodies the Gera brand mantra to Outdo. With a long and exemplary career, he has reinvented himself year after year and continues to be one of the most respected film personalities. This was important for us at Gera as stability and trust are our key brand attributes. We saw an immediate resonance with brand Gera especially our trend setting ChildCentric® Homes. The resilience of brand Bachchan cuts across not just the general audience but even the elite.”
Speaking on his alliance with Gera Developments, Bollywood actor Amitabh Bachchan, said, “I look forward to my endorsement association with Gera Developments. I specially liked their innovative concept and focus on Child Centric Homes. They have been in the real estate development business for over 50 years, which is a commendable achievement.”
Rohit Gera further added that, “As we embark on a new growth path, we believe having a brand ambassador for our brand Gera will help get our message to a wider audience and this will, in turn, aid our growth story. Our guiding belief of keeping our customers first in mind will always motivate us to Outdo. Our unwavering focus on innovating and improving real estate to meet shifting lifestyle dynamics while upholding the premium living experience will enable us to deliver unique experiences surpassing our customers’ expectations. It is an opportune time to launch our iconic brand ambassador while we continue to work with an impressive roster of celebrity ambassadors for ChildCentric® Homes. Home buying is an extremely emotional decision, one that is made with hopes, dreams and aspirations. We welcome Mr. Bachchan and are optimistic that this association will further reinforce our business position and help us strike the right emotional chord with our valuable customers.”
Gera Developments’ signing with Amitabh Bachchan as its Brand Ambassador will shortly witness the launch of a media campaign.
