Ayushmann Khurrana roped in as brand ambassador for watch brand Daniel Wellington

Daniel Wellington, the globally renowned watch brand, known for its detail-oriented and sleek design, has its target set on India. Since its inception, Daniel Wellington has established itself as one of the fastest growing and most beloved brands in the industry and now welcomes Ayushmann Khurrana as their new brand ambassador.

The acclaimed and versatile actor will front the global watch brand's forthcoming campaigns, making him Daniel Wellingtons male face for India. The actor shot to stardom with the blockbuster movie 'Vicky Donor' in 2012 and has in the last two years delivered four back to back superhits.

Ayushmann will join forces with Daniel Wellington and front a series of advertising campaigns for watches and accessories the brand outlined.

Speaking about the collaboration, Ayushmann, known for his eclectic character choices, said, "As an actor, I’m extremely choosy about my films and pick my roles with immense care. That’s why I wanted to work with Daniel Wellington because their core values appeal to my sensibility and they personify what I believe is something new and exciting - affordable luxury. Their timeless style and speaks to me on a personal level.”

Commenting on the partnership and the brand’s venture in the Indian market, Sander van der Stroom, General Manager, Daniel Wellington, India says: “We strongly believe in India as a country and want to connect with our consumers and make them a part of our global movement. We are truly proud to work with Ayushmann Khurrana. He epitomizes our brand values and represents stylish young India.”