Banijay Asia joins hands with Kamal Haasan to create regional content

Banijay Asia has been positioned itself as the leading content creation hub in India and South East Asia. After developing successful business partnerships with six brands across genres, Banijay Asia has announced the collaboration with Turmeric Media Networks Private Limited and Kamal Haasan to produce content across screens and languages.

Combining the massive fan base of Kamal Haasan and Deepak Dhar’s expertise in content creation and production, the two parties will join forces to gain a strong foothold in the South. The partnership will also see the two entities come together to create long and short-form content across OTT and television.

“We wanted to partner with someone who knew the crux of content creation and production business. Hence, we were in a conversation with Deepak for a while now. With his extensive knowledge in the field, we could see the potential of venturing into a new space of creating regional content in India with Banijay Asia. His understanding of the craft and network have been invaluable in making it a reality. We are excited to collaborate with them to create revolutionary content across all screens and languages,” said Kamal Haasan.

Commenting on the partnership, Deepak Dhar, CEO and Founder of Banijay Asia states: “In less than two years, we have created content across genres which has been widely accepted by the viewers. With this partnership, we are confident we will be able to create material which will suffice demands and be appreciated by vast audiences. Along with the mainstream market, we would also like to target the regional base, creating ground-breaking titles for the masses. We at Banijay Asia are proud to have partnered with a personality like Kamal Haasan, who has been a part of our industry for close to 60 years.”

R Mahendran, Founder, Turmeric Media, says: “We are so excited to partner with Banijay Asia. Deepak has an unblemished record of creating success out of many new initiatives in the content space. This association is going to be no different. It is an honour for us to showcase Kamal Haasan’s expertise in the entertainment business. We are confident that this team shall conjure up some brilliant content that will keep the viewers “spellbound”.