BCCI invites applications for General Manager (Marketing)
Apart from developing and implementing the overall marketing strategies of the cricket body, the person will also be required to collaborate with BCCI sponsors
The Board of Control for Cricket in India (BCCI) has invited applications for the post of General Manager Marketing (GM Marketing).
The GM Marketing will be responsible for developing and implementing the overall marketing strategies of the BCCI.
The successful candidate will be tasked with creating both medium- and long-term marketing and brand strategies for the Board. This role involves designing, aligning, and planning marketing campaigns to enhance revenue, channel support, and brand score.
Additionally, the candidate will need to collaborate with all BCCI sponsors and oversee all marketing initiatives, ensuring that the BCCI’s mission, programs, and services are consistently presented strongly and positively.
According to the BCCI note, the GM Marketing should be able to identify innovative marketing strategies that will develop the sport, attract sponsors and other commercial partners, and create, implement, and oversee communication programs, both internal and external, that effectively describe and promote the organization.
