Bisleri partners with Dulquer Salmaan-starrer 'King of Kotha'
The move is aimed at strengthening the brand’s connect in South India
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Published: Aug 25, 2023 2:15 PM | 1 min read
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Bisleri has partnered with the Dulquer Salman-starrer Malayalam movie King of Kotha.
The association features Dulquer Salmaan on Bisleri's limited-edition packs - 500 ML, 1 Litre, and 2 Litre. These limited-edition bottles will be available across Kerala and a select few cities in Tamil Nadu, such as Coimbatore, Pollachi, Tirupur, Nagercoil, Tenkasi, and Theni.
Commenting on the collaboration, Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd., said, “Through the limited-edition pack collaboration with King of Kotha, we aim to strengthen our local brand love in Kerala and select cities of Tamil Nadu by providing an exciting experience to both our consumers and trade partners. "
Also commenting on the collaboration, Wayfarer Films Private Ltd. & Zee Studios said, "Much like the south film industry, Bisleri has carved a special place in the hearts of millions. This collaboration allows us to connect with audiences in new and engaging ways with Dulquer Salmaan's collectible on the limited-edition bottles, thereby creating a memorable experience beyond the silver screen."
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