CarDekho comes on board as ‘Co-powered by Sponsor’ for Shark Tank India 2
Through the collaboration, the brand will gratify some extraordinary pitchers with a gold coin which symbolizes their 'golden journey' and wishes them the best for their future
Sony Entertainment Television and Sony LIV is currently showing the second season of Shark Tank India with their new mantra, "Ab pura India, business ki sahi value samjhega!" for this season, Sony Entertainment Television has associated with CarDekho Group as the Co-Powered by Sponsor.
“Shark Tank India as a show recognizes the zeal of entrepreneurship amongst people and offers them a platform to pitch to the industry tycoons. Every pitcher comes with a dream to get support in their business venture. Echoing this sentiment further, CarDekho Group, a brand that is trusted to understand people's needs and desires, also understands how important it is for the pitchers to take this leap for investment and guidance on Shark Tank India. Thus as a token of appreciation of the same, through this collaboration, the brand will gratify some extraordinary pitchers with a Gold Coin which symbolizes their 'golden journey' and wishes them the best for their future,” stated a release from the company.
This year, representing the ground-breaking start-up ecosystem in the country, are sharks of season 1 - Aman Gupta (Co-Founder and CMO of boAt), Anupam Mittal (Founder and CEO of Shaadi.com – People Group), Namita Thapar (Executive Director of Emcure Pharmaceuticals), Vineeta Singh (Co-Founder and CEO of SUGAR Cosmetics), Peyush Bansal (Founder & CEO of Lenskart.com), along with new shark - Amit Jain CEO and Co-founder - CarDekho Group, InsuranceDekho.com.
Shark Tank India 2 airs every Mon-Fri at 10 pm on Sony Entertainment Television and is streaming now on Sony LIV!
Talking about the collaboration, Charu Kishnani, EVP Marketing & Content, CarDekho Group, said, “We are elated to be associated with Shark Tank India 2.0. As a house of brands, CarDekho Group has been a proponent of entrepreneurship in India and strongly resonates with the focus Shark Tank brings on promoting ingenious business ideas. Shark Tank India season one took the country by storm. The show provided a platform for aspiring businessmen, especially from Tier 2 and Tier 3 cities to realize their dreams. The second season of the show will be even more impactful as an increased number of entrepreneurs will get a chance to showcase their ideas. Through association with the show, CarDekho will offer support to these upcoming professionals in helping fulfil their aspirations to launch sustainable businesses.”
Sandeep Mehrotra, Head – Ad Sales, Network Channels, Sony Pictures Networks India, added, “Along with being a changemaker in the Indian Television Space, Shark Tank India also made entrepreneurship mainstream. CarDekho group has revolutionized the consumer experience in fulfilling many mobility dreams on the strength of digitization in the automotive ecosystem. We are delighted to associate with them as Shark Tank India's Co-Powered By sponsor on Sony Entertainment Television and highlight their brand value that fosters innovation by making them a part of the narrative which adds to the immersive experience. This is our first association with CarDekho group and we look forward to a long-term association in the years to come.”
