Cheil X drives MG Comet's latest slice-of-life campaign
The campaign projects the EV brand a street-smart vehicle for the urban jungle
Cheil X has launched a new campaign for MG Comet, showcasing it as a street smart car that adapts to the urban mobility needs with modern cities getting smarter day by day.
“The MG Comet EV is a car bred for the demands of the city and is loaded with features that liberate you from the shackles of narrow lanes and tricky turns. Besides, it has the ‘Big Inside Compact Outside’ advantage as well as the tech to navigate the daily surprises. So, in a world where people have grown accustomed to the inconvenience of city driving, MG Comet EV provides a refreshing new perspective on what a delight driving within the city can be,” says Udit Malhotra, Head of Marketing, JSW MG Motor India.
The campaign comprises three slice-of-life films, set within the urban jungle. Each film shows a situation where the city throws an obstacle but Comet is unfazed by each of them and is adept at finding a solve. While the first film highlights the ‘easy to park’ feature in a light-hearted manner, the other two drive home the point that Comet EV is spacious, loaded with tech and easy to manoeuvre on crowded city streets. These films collectively underline the fact that the combination of design, tech, smart space and features in the MG Comet EV makes it the perfect street-smart car.
