Conran Design Group Mumbai partners with PEP Technologies for Kriti Sanon's Hyphen
The agency is the brand design specialist agency of Havas India
Conran Design Group Mumbai, the brand design specialist agency of Havas India, worked collaboratively with PEP Technologies, the parent company of mCaffeine, and celebrity, co-founder, and Chief Customer Officer, Kriti Sanon to launch everyday skincare label, Hyphen.
Speaking about the launch, Vaishali Gupta, Co-Founder and Chief Growth Officer, Hyphen said, “Conran Design Group Mumbai shines with unique expertise and creative thinking. They blend design and strategy flawlessly, giving Hyphen's brand logo a distinct edge.”
Geet Nazir, Managing Partner, Conran Design Group Mumbai said, “At Conran Design Group, we’re constantly looking for challenges and opportunities to demonstrate our capability in designing simple and effective brand-led solutions to complex business problems, that make a meaningful difference to clients and their businesses. We leverage our proven global methodologies to craft insight-led, differentiated design solutions, and Hyphen is a perfect example of how we delivered a clutter-breaking and ownable brand grammar in the beauty industry."
“The creative process for Hyphen was a meaningful blend of Kriti’s vision, unique visual assets and a jargon-free information architecture,” said Mayuri Nikumbh, Head of Design, Conran Design Group Mumbai. “We aimed at creating a brand where the user would find confidence in its efficacy and pride in its ownership! The results were a simple, yet ownable brand identity that subtly cues its philosophy and a measured yet vibrant packaging system that lends approachability as well as aspiration,” she added.
