Cream Centre onboards Yellow as its Creative Agency

Vegetarian chain restaurant Cream Centre has announced its partnership with Yellow, a creative agency, to embark on a journey of rebranding and refreshing its creative identity.

"With a legacy spanning over six decades, Cream Centre a leading chain of vegetarian restaurants has firmly established itself as a household name, synonymous with heartwarming dining experiences and delectable cuisine. Being spearheaded now by Rishi Chona, third generation in the business, the brand as part of his commitment to staying relevant and appealing to a wider audience, Cream Centre has chosen to collaborate with Yellow, a creative agency known for its innovative and contemporary approach to brand communication," said the restaurant. 

Shrey Doshi, the Founder of Yellow, expressed enthusiasm about the collaboration, stating, "Our primary goal is to infuse Cream Centre's brand with a rejuvenated and contemporary spirit. We recognize the importance of honouring the restaurant's existing loyal customers while also connecting with a younger demographic. Our strategy revolves around striking a balance between retaining the brand's core values and giving it a fresh twist that resonates with the evolving preferences of today's generation."

Sanjiv Chona, Cream Centre's founder also shared his perspective on the partnership, saying, "Having been an integral part of the lives of countless patrons, Cream Centre holds a special place in their hearts. We believe that Yellow's creative prowess and strategic insights align perfectly with our vision for the future of the brand. This collaboration is built on a foundation of trust and mutual understanding, and we are excited to see how this partnership will unfold."

As part of this collaboration, Yellow's Design Lead on the project Nikita Roy chimes, "Yellow will be responsible for spearheading the rebranding efforts, conceptualizing a refreshed creative outlook, and devising a cutting-edge brand communication strategy. Our agency's expertise in creating engaging narratives and resonating with diverse audiences positions us as an ideal partner for Cream Centre's transformative journey."