Curia ropes in cricketer Yuvraj Singh as brand ambassador
As a cancer survivor, icon and influencer, Yuvraj’s association is expected to strengthen the brand’s presence across India
CURIA has joined hands with cricketer Yuvraj Singh. As a cancer survivor, icon, and influencer, Yuvraj’s association as Brand Ambassador is expected to strengthen Curia’s presence across India.
Talking about CURIA, and the brand’s association with Yuvraj Singh, Dr. Gunjan Bhardwaj, the Founder, and CEO Partex NV, said, “Yuvraj Singh is an icon and an inspiration being a cancer survivor himself. He has personally experienced all the challenges and prevailed over the diseases. Thus, he is an ideal choice to promote the CURIA app in the country, and we are glad to have him on board. I have witnessed the struggles of cancer patients and their families from close quarters. Despite ample research and documentation of the disease, it is still difficult to quickly find the right and helpful information from the labyrinths of the internet. I decided to leverage advanced technologies such as AI and blockchain for patient information and awareness.”
Speaking about his association with CURIA, Yuvraj said, “It is a matter of great delight for me to join hands with CURIA, the app that empowers cancer patients by offering them quick, and correct information for their treatment, and is also boosting cancer research initiatives. I have been through the entire journey of a cancer patient and the challenges one faces during the different stages. Therefore, it gives me great delight to represent CURIA, and I hope that my support to the app results in helping a lot of cancer patients in the coming times.”
