DBS Bank India joins hands with 5 badminton stars

In a move that underscores DBS Bank India's commitment to the country, the bank has announced its partnership with five exceptional badminton stars – Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand.

The partnership has kicked off with an outdoor campaign and it will be extended to the bank's social media platforms, official website, internal platforms, as well as throughout its branch network, targeting both customers and employees.

Commenting on the partnership, Shoma Narayanan, Managing Director - Group Strategic Marketing & Communications at DBS Bank India, said, “DBS Bank continues to break boundaries and reimagine banking; we like to think of ourselves as a different kind of bank, rather than fitting into the conventional notions of a 'traditional bank'.

Badminton is gaining popularity across India, and this partnership provides a great opportunity for us to extend our support to five young athletes who truly have the potential to be the stars of tomorrow.

These players epitomise our core values both on and off the court, making them perfect partners to champion our brand. With this association, we aim to dial up customer engagement in India and bolster the narrative around our unique phy-gital proposition, suite of offerings, and strong Asian connectivity.”

Ramakrishnan R, Co-Founder and Director, Baseline Ventures added, “DBS Bank has always been a trusted partner, for small and large businesses as well as retail customers. We are excited to help the bank onboard some of India’s most prominent badminton stars as it increases engagement with its customers in India. We are confident that with DBS Bank India’s support, these players will elevate their careers and reach even greater heights, while serving as an inspiration for badminton enthusiasts.”